In his follow-up to the cult classic The Toilet Paper Entrepreneur and the game-changing book, The Pumpkin Plan, author and entrepreneur Mike Michalowicz details the cash management system that will ensure any business – of any size, in any industry, no matter how much debt it carries or how many years it has been operating—will become permanently profitable. In his signature frank and compassionate tone, Michalowicz reveals why the traditional accounting formula of Sales – Expenses = Profit is not just counterintuitive to human behavior, but a myth that locks you into a never-ending cycle of selling more yet profiting less. He reveals how to flip that “Frankenstein Formula” and take profit first without compromising your business, and why the Profit First Formula of Sales – Profit = Expenses actually forces innovation, supports sustained growth and skyrockets profits. You are about to discover the step-by-step Profit First system that shows you how to radically change the financial health of your business…from your very next deposit.